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| BENEFITS OF ACCEPTING THE AMERICAN EXPRESS® CREDIT CARDS |
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General benefits for American Express partners:
- direct contact with the best local and inbound customers
- Membership Rewards – loyalty program that stimulates higher customer spend
- great opportunity for increasing income by making an exclusive offer to the best and highest spending customers
- cost cutting – marketing support and loyalty program (Membership Rewards) at no additional cost
- enhanced customer service, larger selection of payment options
- even increased prestige, reliability and positive image in the customers’ eyes
Statistics about American Express cardmemebers:
- American Express® Card users have 48% higher household income than non-users. Consequently, their expenditure is also higher than the average
- American Express® Card users spend as much as 74% more than the average when traveling abroad (including almost 1.5 million business users in Europe)
- American Express® Card users spend three times more money per month at restaurants which they visit twice as often as non-users
- 2/3 American Express® Card users decide whether to enter a store based on the American Express® card sign displayed at the entrance
- American Express® Card users are very loyal customers – always glad to come back to the places that accept American Express® Card
Please note: Your business should be based in Georgia. To apply by phone please call the Bank of Georgia Merchant Team on: 444 444 (7393), 444 444 (7672), 444 444 (7789), 444 444 (7293), 444 444 (7394), 444 444 (7083); E-mail: acquiring@bog.ge |
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| AMERICAN EXPRESS OFFERS: |
- Fast payment
- Cost-effective and reliable point of purchase terminals
- Cardmembers that spend considerably more than the national average1.
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| 1. Card Usage & Attitude Survey, Research International 2004, State of the World's Finances, Roper Reports Worldwide, April 2004 |
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